At Pilot, I led visual brand design and development to foster a consistent face for the Pilot identity that resonates with the Pilot audience and supports growth metrics.

This includes building design system infrastructure, crafting visual styles, libraries, and documentation, defining processes, and creative directing cross-functional implementation of the brand by designers, developers, freelancers, and marketing partners.

This also includes leading creation of all brand and marketing assets, both as an individual contributor and creative director, for the corporate website, web experimentation, and all digital and print marketing communications across advertising, social, email, events, partnerships, etc..