At Pilot, I led end-to-end brand design and development to foster a consistent face for the Pilot identity that resonates with the Pilot audience and supports growth metrics.
This includes building design system infrastructure, crafting visual styles, libraries, and documentation, defining processes, and creative directing cross-functional implementation of the brand by designers, developers, freelancers, and marketing partners.
This also includes leading creation of all brand and marketing assets, both as an individual contributor and creative director, for the corporate website, web experimentation, and all digital and print marketing communications across advertising, social, email, events, partnerships, etc..
Brand Refresh
Web Design
Marketing & Sales Collateral
Motion Design
Growth Design + CRO
Educational Marcomm
Success metrics
+18% CVR
Brand & Web Experimentation
+35% CVR
Ad & Social Experimentation
Marketing Collateral
Digital content marketing was a key channel for reaching and engaging Pilot’s audience. I led the design of all marketing assets, including sales decks, event materials, email, social and advertising campaigns, and video content—each crafted to extend the refreshed Pilot brand and support specific growth objectives.
