Branding
Visual Design
User Research
Art Direction
Illustration
Marketing Collateral
Motion Design
For this cross-functional initiative, I partnered with UX researchers and product designers to create the visual design for a new mobile activity challenge. Once the theme was defined, I developed and applied the visual style across the product UI, introducing gamified elements that encouraged engagement and progress.
I led the definition of the illustration style and art directed a team in producing level illustrations and supporting assets. After the in-app experience was complete, I designed the accompanying print and digital marketing campaign for rollout across our customer base.
Additional Themes
The gamified experience was later white-labeled, allowing customers to tailor it to their own brands. I designed a series of out-of-the-box visual themes—including Heist Mystery, Vintage Roadtrip, and Oceanic Expedition storylines—and collaborated directly with customers to create fully customized versions aligned with their brand identities and specifications.
